When it comes to email marketing, there’s one service that is dominating by using the “freemium” business model. That company is MailChimp (MC).
MC is the industry leader in this category for one reason. They allow you to keep in contact with up to 2,000 subscribers for free. Even though I think that’s the main reason that people sign up, it doesn’t mean it’s the only reason to use MailChimp.
When you get a new subscriber with MC, you’ll notice that theirs a data point for their occupation. I don’t know if this is experimental or accurate, but it’s cool nonetheless. If someone is a lawyer, you’ll know. If they’re a doctor, you’ll know.
I don’t know how MC gets this information or if it’s even accurate. I’ve never emailed anyone and asked if their profession was accurately listed on MailChimp. But I’d have to assume that it is at least over 50% accurate.
I couldn’t imagine a company the size of mailchimp releasing a feature that should still be in beta mode. If word got out that this data was less accurate than a coin toss, that would seriously mar MailChimp’s reputation. They wouldn’t be the first big company whose reputation had to take a hit. But for now, I’m going to give them the benefit of the doubt.
This data is cool because it’s like having your own little team of researchers. You’re gaining valuable insight into your ideal customer or reader. Some people pay thousands of dollars for market research, just to find out that their customer base consists of mostly lawyers.
With MC, you’ll get this information for free.
Customer Service Minus The Serv
This is by far the worst part about MailChimp. Their customer service is downright awful. It’s not uncommon to have to wait weeks for a reply. How do I know? I’m glad you asked! I know this because I’ve had to wait weeks for a ticket to be answered.
Could you imagine having your email list frozen for weeks? Hopefully you never have to experience such tomfoolery. My list got temporarily suspended or frozen because their automated robot flagged my account.
It flagged it because my emails were about vodka. Idk what else a vodka websites emails are supposed to be about…
If they have a problem with alcohol accounts, they should create a filter that doesn’t let people sign up if they have alcohol related terms in the domain.
Oh wait, they don’t have a problem with alcohol accounts. Or at least I don’t think they do because they unfroze my account so I now can send emails again. So my emails must have been fine.
That’s the dangerous thing about MC. If their stupid robot flags your account, you might be SOL for a couple weeks until they get around to you.
I’m hoping that their paid customers actually get customer service. For their free customers, they took the “serv” out of service. We just get “customer ice.”
Now, if this article was about paid email marketing services, MailChimp probably wouldn’t have made the top three. I’ll admit, they do have some really cool features. But those features are more innovative than necessary right now.
My favorite paid service is Aweber. I like them because they give you the best bang for your buck, plain and simple.