“What is Long Tail Keywords?!”, exclaimed Larry, confused.
“I’ll tell you what they is, Darryl.” hollered Larry’s other brother Darryl.
Ring familiar? Lol! I guess it’s just the redneck in me.
Here’s an audio version of this post by Jenna 2B, Series 1 ->
I was born in a little Podunk country town in “The Thumb” of Michigan. Out there they grow lots of corn, sugar beets and soybeans as far as the eyes can see in some fields. The waif of “farmer’s perfume” is prevalent throughout the entire geographic area, worse in some. But all in all I still have a slight fondness for those massively uddered beasts. Is “uddered” even a word?
Sooooo…what does any of that have to do with what we’re talking about? You’d be a bit surprised to discover that there is a lot we can glean from that first paragraph about what is at the heart of long tail keywords. Allow me to explain…
You see the whole premise of this article hinges on the fact that these particular things exist. If they didn’t, you probably wouldn’t be reading this article right now.
Still not gettin’ it? OK, I’ll try again…
To define what “it” is can confuse some…because the thought of them [it] is so simple, yet so complex at the same time. It’s mind-boggling! So let’s get right to it.
If you’d like to get serious about keywords, let’s get you started in the right direction. Think of a phrase, say you pick one with 3 or 4 (or more) words (are you “getting what a “longtail keyword” is yet?) and plug it into the little box here at Keyword.io . You might want to sign-up for a free account. Once you’re done, come on back and we’ll move on. Or if you’d rather, just read on and you can try out a free account some other time.
Now it’s probably pretty obvious that, unless I can read minds, there’s no way I’m going to know what phrase you’ve decided to enter into that little box. However, I suspect that if you did follow my direction you were looking at the business end of a mule of a free keyword tool, right? And when I say “mule”, I’m referring to a “workhorse” not just some plain ‘ol free-rangin’ beast of burden, y’hear?! (please, ignore the twang there). Nothing better than a free tool that can do what that one is capable of in a pinch.
I Wouldn’t Quit if You Paid Me
You’ll find that whatever little phrase you slapped into that box is probably a string of words that someone has searched for on Google before. Unless you picked a phrase like “pickling tennis shoes in the dead of winter” (because everyone pickles sneakers in February, right?), you should see that there are even some variants of what you typed and each and every one of them has some type of search traffic.
There’s your long tail keywords. Simple as that.
“But, where?”, you say…
If you simply approach your niche as something that not only exists in singular form, (by way of a brand or a word(s) like Nike, tennis shoes, pickles, winter fun), but also from a richer, deeper and more targeted perspective (ie. white Nike tennis shoes without laces, pickling spices on a budget with a hammer, winter fun is not just a one horse open sleigh) then you’ll start to catch my drift. 😉
“What is Long Tail Keywords?” , you ask.
In simple layman’s terms…the title of this post says it all…if I had not guessed at your question long before you asked it, you wouldn’t be here right now, would you? I brought you here with a long tail keyword so we could talk about long tail keywords. (Now stop making fun of my accent.)
If you haven’t gotten it yet, you will about the second or third time you read this.
I’ve gotta run…I think I see some low-hanging fruit dangling from that tree in the orchard over there!
But, on a serious note, next time we’ll talk about the “alphabet soup technique” and how it applies to our keyword research.
P.S. Comment and share if you feel like you just got kicked in the head by a mule, cuz I need to go pickle my brand new white tennis shoes, I just stepped in, uh, well…you know…bleh!